Internal docs reveal Apple`s huge 2015 push to improve App Review
(iMore iPhone)

`...all of this results in an SLA longer than developers should expect and even worse creates a great deal of anxiety and ill will between Apple and developers` What you need to know New internal documents reveal Apple made a huge bid to improve its App Review process in 2015. Project `Columbus` was designed to tackle the `manual and slow` process of reviewing apps, to make it more automated and efficient. Internal documents reveal that Apple understood inconsistent and protracted reviews created `a great deal of anxiety and ill will between Apple and developers`. New internal documents filed as part of the Epic Games vs Apple trial have revealed Apple made a huge push in 2015 to improve its app review process for the App Store dubbed project `Columbus`. Apple`s Trystan Kosmynka was asked about Columbus during day five of the trial, describing it as a move to `heavily invest in App Review automation and efficiency.` In a presentation from late 2015 seen by iMore, Apple spoke ...